BCM240 Week 8: Attention Please

It’s unlikely measuring audiences was ever really easy, but nowadays it’s harder to imagine that it is even possible. What Google points out in their report The New Multi-Screen World is that audiences are scattered, shattered, and probably not paying attention. The report notes that “context drives device choice”, where ‘context’ includes: time goal location …read more

from Blergh http://ift.tt/1VZw6b5


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