BCM240: Wks 10-13 – Research Project

In the remaining weeks of session, we are working on the third assessment task – the digital research project. Here’s an outline: design, implement and evaluate a small [digital storytelling] project communicating something about how media practice is spatial in nature that demonstrates familiarity with some research in the area and demonstrates that you can […]

BCM240 Week 8: Attention Please

It’s unlikely measuring audiences was ever really easy, but nowadays it’s harder to imagine that it is even possible. What Google points out in their report The New Multi-Screen World is that audiences are scattered, shattered, and probably not paying attention. The report notes that “context drives device choice”, where ‘context’ includes: time goal location […]